Comprehensive Digital Brand Kit

I’m refreshing my online presence and need a cohesive brand kit that works seamlessly on both social media and my website. For the social channels, I’ll rely on you to create adaptable templates for posts, stories, and ads so I can roll out campaigns quickly without breaking visual consistency. On the site side, I already have a logo I love; what’s missing is a refined color palette and complementary typography hierarchy that translate perfectly from desktop to mobile.

Here’s what I’d like handed over:

• Social templates: editable files for feed posts, vertical stories, and ad variations ready for Facebook, Instagram, and LinkedIn sizing.
• Website guidelines: a primary and secondary color palette with HEX/RGB codes, plus heading, sub-heading, and body font pairings (Google Fonts preferred) documented in a mini-style guide.
• Master brand sheet: one PDF that ties everything together—usage rules, spacing, and quick do’s & don’ts—so my team can keep things on brand.

Source files in Adobe Illustrator/Photoshop (or Figma if you prefer) are essential so we can tweak down the line. Deliverables feel right when colors are WCAG-compliant, text remains legible on light and dark backgrounds, and the social layouts look balanced whether I swap in a product shot or a testimonial. If this sounds like your wheelhouse, let’s sync up and lock the aesthetic. Show More