Indian Digital Marketing Agency

Project Description

Looking for an Indian Digital Marketing Agency (Healthcare Focus)

We are looking to hire an experienced Indian Digital Marketing Agency to support ongoing digital marketing initiatives for a healthcare-focused project. The agency should have proven expertise in Search Engine Marketing (SEM), AI-driven content, and search experience optimization, particularly in regulated industries such as healthcare.

Search Engine Marketing (SEM – Google Search)

Objective
Plan, execute, and optimize paid search campaigns to drive measurable conversions and support business growth.

Scope of Work
Develop and manage monthly SEM strategies
Define and optimize conversion goals such as doctor appointment bookings and service or information downloads
Optimize media spend based on market demand and trends
Perform A/B testing on ad copy and landing pages

Reporting and Optimization
Provide monthly performance reports including brand and competitor analysis and strategic recommendations
Analyze the customer journey from paid search to identify drop-off points, pain points, and monthly improvement opportunities

AI-Driven Content and Search Experience Optimization

Objective
Use AI to support the creation of high-quality healthcare content while maintaining medical accuracy, credibility, and a natural, human-written tone.

AI-Assisted Content Development
Create analytical content drafts for healthcare articles, FAQs, and healthcare service summaries
Ensure content is medically accurate and aligned with clinical principles
Ensure content is written in clear, patient-friendly language
Edit content to remove any obvious AI-generated tone

All content must be written in Thai language.

AI Search and Zero-Click Optimization

Monitor keyword and question visibility in Search Generative Experience (SGE)
Analyze how AI-driven search systems surface healthcare-related content
Provide recommendations to improve visibility and citation in AI-generated answers

Zero-Click Search Strategy
Develop strategies to position the brand as a trusted medical authority
Increase the likelihood of being selected as the primary AI-generated answer

Structured Data and Content Trust Signals

Implement advanced schema markup related to healthcare organizations, medical conditions, physicians, and medical web pages
Ensure content clearly signals authority, reliability, and trustworthiness to search engines and AI systems

Content Structure and Readability Optimization

Optimize content structure for both users and AI systems using clear H1, H2, and H3 hierarchy
Use scannable sections and bullet points where appropriate
Maintain logical and easy-to-follow content flow

Preferred Agency Profile

Agency based in India
Proven experience in healthcare digital marketing
Strong expertise in Google Ads, AI content, SEO, and schema implementation
Ability to deliver Thai-language content
Data-driven approach with strong reporting and optimization capabilities Show More

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