I operate a premium skincare line and want the online shop to feel every bit as refined as the products themselves. Luxury design is the top priority, yet I still expect quick loading, clean code, and flawless behavior on every screen size.
Platform & structure
The build must sit on the latest stable WordPress with WooCommerce. A balanced mix of text and high-resolution imagery will frame the homepage, guiding visitors smoothly to a curated catalogue of skincare and home-care items.
Look & feel
• Palette, typography, and UI components should communicate elegance without clutter. Specific font guidelines are outlined in the attached brief.
• Product pages need zoom-ready galleries, clearly-formatted ingredient highlights, and a frictionless add-to-cart flow.
Commerce essentials
• Checkout: Square, Apple Pay, and PayPal running side-by-side, with automated tax and shipping rules configured.
• Inventory is small, so navigation can stay streamlined, but everything must scale gracefully for future ranges.
Technical expectations
• Performance-optimized theme (no bloated builders) and fully responsive layouts.
• Basic on-page SEO setup—clean permalinks, meta data, schema, and image alt tags.
• Intuitive admin area: easy product uploads, order tracking, and report access.
• Security best practices in place from day one.
Acceptance criteria
1. Site scores 90+ on Google PageSpeed for both mobile and desktop.
2. All checkout methods complete a test order successfully.
3. Design matches the luxury mood board and font references provided.
4. Admin demo shows a non-technical user adding a new product start-to-finish.
Deliverables are a live, production-ready site plus a zipped backup and short hand-off video.
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