National LinkedIn Campaign for SaaS Launch

LinkedIn Marketing Specialist/Agency for National SaaS Launch Campaign - Talendro Interview Coach

Project Description:
We are launching Talendro Interview Coach, an innovative AI-powered SaaS platform designed to help job seekers prepare for interviews through personalized coaching, mock sessions, and real-time feedback. Our goal is to make a big splash on LinkedIn, targeting professionals, job hunters, recruiters, and career coaches across the United States.

We need an experienced LinkedIn marketing expert or agency to design and execute a comprehensive national launch campaign starting effective January 6, 2026, at 10:00 AM EST. The campaign should focus on maximizing immediate visibility, engagement, clicks, trial sign-ups, and paid conversions/upgrades to leverage LinkedIn's algorithm for sustained organic reach.

Key Objectives:
- Achieve high initial post visibility and virality on launch day.
- Drive traffic to our landing page for free trials and upgrades.
- Optimize for LinkedIn's algorithm by encouraging early comments, shares, likes, and saves.
- Target a national U.S. audience, with potential segmentation by industry (e.g., tech, finance, sales) and demographics (e.g., 25-45-year-olds in career transition).
- Measure success through metrics like impressions, click-through rates (CTR), trial starts, conversion rates, and ROI.

Scope of Work:
1. Strategy Development: Create a tailored launch plan, including audience targeting, content calendar, ad creatives, and optimization tactics based on LinkedIn best practices.
2. Content Creation: Develop engaging LinkedIn posts, carousels, videos, polls, and stories for the launch. Include hooks like interview stats, user testimonials, and CTAs for trials.
3. Ad Campaign Setup and Management: Set up and run targeted LinkedIn Ads (e.g., Sponsored Content, Message Ads) with a budget allocation (we'll provide $500-$2,000 initial ad spend; you manage optimization).
4. Organic Amplification: Leverage groups, influencer outreach, employee advocacy, and hashtag strategies to boost reach without paid spend.
5. Launch Execution: Coordinate the go-live at exactly 10:00 AM EST on Jan 6, 2026, including real-time monitoring and adjustments for the first 24-48 hours.
6. Analytics and Reporting: Provide setup for tracking (e.g., UTM parameters, LinkedIn Analytics) and a post-launch report within 1 week, with recommendations for ongoing optimization.
7. Optional Add-Ons: If your expertise extends, suggest integrations with email nurturing or cross-promotion on other platforms (e.g., Twitter/X, Reddit) to support the LinkedIn focus.

Requirements:
- Proven track record with LinkedIn campaigns for SaaS or B2B products (please share case studies or examples in your bid).
- Experience with product launches, especially in career/HR/tech niches.
- Familiarity with LinkedIn's algorithm, ad policies, and tools like LinkedIn Campaign Manager.
- Ability to work on a tight timeline: Project starts immediately upon hiring, with deliverables ready by Jan 5, 2026.
- U.S.-based or strong understanding of U.S. market dynamics preferred.
- Excellent communication skills; we'll collaborate via Zoom/Slack.

Deliverables:
- Detailed campaign strategy document (PDF/Google Doc).
- All ad creatives, post copies, and assets.
- Launch day execution plan and checklist.
- Post-campaign performance report with insights.

Timeline:
- Hiring decision: Within 48 hours of posting.
- Strategy and assets delivery: By Jan 3, 2026.
- Launch execution: Jan 6, 2026, at 10:00 AM EST.
- Reporting: Jan 13, 2026.

Budget:
Fixed price (depending on scope and experience; please bid accordingly). Ad spend is separate and covered by us. Open to milestone payments (e.g., 50% upfront, 50% post-launch).

If you're a LinkedIn wizard with a passion for SaaS growth, bid now with your relevant experience, proposed approach, and why you're the perfect fit. Include links to past campaigns or portfolios. Looking forward to your proposals!

### Skills Required:
- LinkedIn Marketing
- Digital Marketing
- Social Media Advertising
- Content Marketing
- SaaS Marketing
- Campaign Management
- Analytics & Reporting
- SEO (for LinkedIn optimization) Show More