Project Title
Nudge – WhatsApp-Style Business Messaging & Action Platform
Project Overview
I am looking for a developer or small team to build Nudge, a WhatsApp-style messaging platform designed specifically for businesses.
Nudge combines:
Internal team messaging
Lightweight task nudges
Follow-up prompts
All inside a single chat-style interface.
In simple terms:
Nudge is WhatsApp for businesses, but with built-in action prompts and accountability.
This is a low-cost, high-volume SaaS product priced at £2–£3 per user per month.
Core Concept (Plain English)
Businesses already use WhatsApp for:
Chasing staff
Following up clients
Reminding teams
Asking “Did you do this?”
Nudge replaces this chaos with:
Structured chat
Built-in reminders
Read / done status
No missed follow-ups
Messaging first. Structure second.
Target Users
Small businesses
Teams (2–100 users)
Sales teams
Operations teams
Agencies
Trades & service businesses
User Roles
1. Business Owner / Admin
Creates company workspace
Manages users
Views team activity
Controls permissions
2. Team Member
Chats
Receives nudges
Marks actions as done
Sends nudges to others
Core Functional Requirements
1. Business Workspace System
Each business has its own workspace
Users belong to one or more workspaces
Invite users via email or link
2. WhatsApp-Style Messaging Interface (Core UI)
The main interface must look and behave like:
WhatsApp / Slack / iMessage
Features:
1-to-1 chats
Group chats
Message timestamps
Read receipts
Typing indicator (optional v1)
3. Action Nudges (Key Differentiator)
Any message can be turned into a Nudge.
Example:
“Call supplier today” → tap “Make Nudge”
Nudge options:
Due time/date
Priority
Optional repeat
Assigned to a user
4. Nudge Delivery & Tracking
For each nudge:
Status: Pending / Done / Overdue
Visible to sender and recipient
Overdue nudges highlighted automatically
Reminders sent via:
In-app
Push
Email (fallback)
5. Smart Follow-Ups (Rule-Based v1)
System automatically:
Reminds users before due time
Escalates overdue nudges
Re-notifies if ignored
Notifies sender if overdue
No AI required for V1.
6. Business Use Cases (Must Support)
“Chase this invoice”
“Call this lead”
“Upload documents”
“Send quote”
“Confirm job completed”
This should feel natural in chat, not like task software.
7. Activity Feed (Lightweight)
Admins can see:
Open nudges
Overdue nudges
Completed nudges
Who is delaying what
No heavy dashboards in V1.
8. Search & History
Search messages
Search nudges
Filter by user or status
9. Notifications
Real-time notifications
Quiet hours settings
Priority nudges bypass quiet hours (optional)
10. SaaS Subscription & Monetisation
£2–£3 per user per month
Stripe integration
Monthly billing
Free trial
Seat-based pricing
Admin Panel
Admin must be able to:
Create/delete workspaces
Manage users
View usage
Control billing
Enable/disable features
Technical Preferences
Web app first
Mobile-friendly
PWA or native app later
Bubble acceptable if scalable
Realtime messaging (WebSockets / Firebase / similar)
What This Is NOT
Not a CRM
Not project management software
Not Slack clone for developers
Not public chat
This is private, action-driven business messaging.
Deliverables
Fully working MVP
Realtime chat
Action nudges
Business workspaces
Notifications
Subscription billing
Clean modern UI
Ideal Developer
Experience with realtime apps
Strong UX understanding
SaaS background
Understands small business workflows
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