Steviva Brands Site Rebuild & Marketing Flow

Steviva Brands Website Rebuild & Lifecycle Marketing System

Platform: Shopify + Klaviyo

Issued by: Steviva Brands
Target Launch: 30–90 Days from Project Start

Core Navigation

Primary navigation:

Shop
Learn
Recipes
Blog
About
Wholesale
Contact

Conversion elements:

• sticky add-to-cart
• subscription option
• cross-sell bundles

Klaviyo Flow Buildout

Below are the required flows from start to finish.

Flow 1 — Welcome Series

Trigger: New subscriber

Email 1 – Welcome
• Brand story
• Mission of reducing sugar
• Discount code

Email 2 – Education
• What makes Steviva different
• Clean label ingredients

Email 3 – Product introduction
• Best sellers

Email 4 – Recipe inspiration
• Baking without sugar spikes

Email 5 – Social proof
• Reviews and testimonials

Email 6 – Final conversion push

Flow 2 — Abandoned Cart

Email 1 – Reminder (1 hour)

Email 2 – Benefits reminder (12 hours)

Email 3 – Incentive offer (24 hours)

Flow 3 — Abandoned Checkout

Email 1 – Checkout reminder
Email 2 – Ingredient education
Email 3 – Offer incentive

Flow 4 — Post Purchase Flow

Email 1 – Thank you

Email 2 – Product education

Email 3 – Recipe suggestions

Email 4 – Review request

Email 5 – Cross sell

Flow 5 — Product Education Flow

Triggered by purchase of specific product.

Example: Allulose purchase

Emails:

• What allulose is
• Baking tips
• Recipe examples

Flow 6 — Replenishment Flow

Triggered by estimated product usage.

Example:

• 30 days after purchase
• 45 days reminder

Flow 7 — VIP Customer Flow

For high value customers.

Emails include:

• early product access
• exclusive recipes
• loyalty rewards

Flow 8 — Win Back Flow

Triggered after inactivity.

Emails:

• “We miss you”
• New products
• Discount incentive

Flow 9 — Recipe Engagement Flow

For users downloading recipes.

Emails:

• recipe follow up
• ingredient recommendations
• baking tips

Flow 10 — Content Authority Flow

Monthly educational newsletter.

Content includes:

• sugar reduction science
• new recipes
• ingredient guides

Design Direction

Design should be:

Clean
Modern
Science-credible
Health oriented

Inspirations include:

• Athletic Greens
• Thrive Market
• Perfect Keto

Brand tone:

Smart
Trustworthy
Slightly playful

Proposal Requirements

• Relevant Shopify projects
• Klaviyo experience
• Conversion optimization case studies
• Estimated project timeline
• Detailed pricing breakdown

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