Sr. Performance Marketer + CRO Specialist - True North
Project Description
Sr. Performance Marketer + CRO Specialist — TrueNorth
US-based · English-speaking · Month-to-month · ~12–15 hrs/week
URL: findyourtruenorth.ai
Responsibilities
∙ Set up and manage TikTok In-Feed and Spark Ad campaigns from scratch
∙ Set up and manage Facebook/Instagram campaigns targeting parents of HS juniors/seniors
∙ Set up and manage Google Search campaigns targeting high-intent keywords
∙ Manage Reddit Promoted Posts amplifying organic comment threads
∙ Manage Pinterest promoted pins on college planning content
∙ Configure conversion tracking, UTM parameters, and pixel events across all channels
∙ Daily campaign monitoring — adjust bids, kill underperformers, scale winners
∙ Weekly 1-page performance report: spend, CPC, CPA, ROAS by channel
∙ Month 2: full CRO audit of our funnel (landing page → assessment → paywall → email sequence) using Hotjar and GA4 data — deliver 8–12 prioritized fixes with estimated conversion impact
∙ Ongoing creative refresh recommendations as ad fatigue sets in
Must be available for zoom or phone interview ahead of being awarded the assignment
$900 Per Month Show More
US-based · English-speaking · Month-to-month · ~12–15 hrs/week
URL: findyourtruenorth.ai
Responsibilities
∙ Set up and manage TikTok In-Feed and Spark Ad campaigns from scratch
∙ Set up and manage Facebook/Instagram campaigns targeting parents of HS juniors/seniors
∙ Set up and manage Google Search campaigns targeting high-intent keywords
∙ Manage Reddit Promoted Posts amplifying organic comment threads
∙ Manage Pinterest promoted pins on college planning content
∙ Configure conversion tracking, UTM parameters, and pixel events across all channels
∙ Daily campaign monitoring — adjust bids, kill underperformers, scale winners
∙ Weekly 1-page performance report: spend, CPC, CPA, ROAS by channel
∙ Month 2: full CRO audit of our funnel (landing page → assessment → paywall → email sequence) using Hotjar and GA4 data — deliver 8–12 prioritized fixes with estimated conversion impact
∙ Ongoing creative refresh recommendations as ad fatigue sets in
Must be available for zoom or phone interview ahead of being awarded the assignment
$900 Per Month Show More
Attachments
Skills
Freelancers Bidding (0)
-
This project has no proposals yet.
Be the first to place a bid on this project!
Budget
$3,000 - $4,500
Client Info
-
- Demo USER
-
Project Summary
-
Status
-
Category
SEO Services
-
Project Type
Fixed Price
-
Budget
$3,000 - $4,500
-
Date Posted
1 month ago
-
Project ID
2961
-
Project Views
925
