Expert Meta Ads Specialist: High-Ticket Roofing Replacement Leads (Qualified Appointments)

Project Description

Project Objective:
We are a premium roofing company looking for a performance marketer to build an exclusive lead-to-appointment engine on Facebook and Instagram. We want Full Roof Replacements ($12k–$30k+), not small repairs.

What We Need:

Qualified Lead Forms: Use Meta Instant Forms with conditional logic to disqualify "repair" or "rental" inquiries.

Friction-Based Funnel: Ask for property type, project scope, and budget awareness before the lead is submitted.

Creative Strategy: Guide us on drone footage/process clips needed to make the "Creative" do the targeting.

CRM Sync: Set up instant lead notifications (Zapier/GoHighLevel) so we can call leads within 5 minutes.

CAPI Setup: Implement Meta Conversions API for 2026 data accuracy.

Selection Criteria:
Do not bid if you haven't run roofing replacement campaigns. In your proposal, tell me your "Cost Per Appointment" average for roofing in the last 6 months. Show More

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