Search Engine Lead-Gen Campaign

Project Description

I’m looking to ramp up lead generation by running targeted online ads on search engines—think Google Ads and, if you see fit, Bing. My priority is clear: bring in qualified prospects, not just clicks.

Here’s what I need from you:
• Keyword research and audience targeting that align with my ideal customer profile.
• Compelling ad copy and extensions designed for high click-through and conversion rates.
• Campaign setup and structure, including proper account hierarchy, negative keywords, and bid strategies.
• Conversion tracking and analytics so I can see which ads, keywords, and devices actually turn into leads.
• Ongoing optimisation for at least the first few weeks—monitoring performance, adjusting bids, A/B testing ad variations, and tightening targeting.

If you believe a supporting landing page tweak or integration with my CRM will boost results, feel free to recommend it. My goal is measurable, cost-effective lead flow, so please outline your approach, relevant tools (e.g., Google Ads Editor, Google Tag Manager, Data Studio), and any past successes in similar campaigns. Show More

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