Project Description
I’m looking to ramp up lead generation by running targeted online ads on search engines—think Google Ads and, if you see fit, Bing. My priority is clear: bring in qualified prospects, not just clicks.
Here’s what I need from you:
• Keyword research and audience targeting that align with my ideal customer profile.
• Compelling ad copy and extensions designed for high click-through and conversion rates.
• Campaign setup and structure, including proper account hierarchy, negative keywords, and bid strategies.
• Conversion tracking and analytics so I can see which ads, keywords, and devices actually turn into leads.
• Ongoing optimisation for at least the first few weeks—monitoring performance, adjusting bids, A/B testing ad variations, and tightening targeting.
If you believe a supporting landing page tweak or integration with my CRM will boost results, feel free to recommend it. My goal is measurable, cost-effective lead flow, so please outline your approach, relevant tools (e.g., Google Ads Editor, Google Tag Manager, Data Studio), and any past successes in similar campaigns.
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