WordPress & HubSpot Website Build

Project Description

Homepage — Hero Messaging (Approved Copy)

Primary Headline: Structure. Execute. Scale.

Subheadline: SEAM is the operating company behind business systems and event execution. We help entrepreneurs get structured, funding-ready, and operationally clean — and we also operate Savor, our Dominican-inspired vendor brand for catering and online orders.
Primary CTAs: Start Here • Book Consultation • Order Savor • Request Catering
Trust/Compliance Microline (footer of hero): No guaranteed outcomes. Educational information only. We do not provide legal or tax advice.

Homepage — About Messaging (Approved Copy)

About Heading: Built to Manage, Built to Execute

About Copy: Sledge Events and Management LLC (SEAM) is an operations-first company. On the management side, we build business structure: workflows, compliance cadence, documentation organization, and readiness systems that reduce friction when you’re trying to grow. On the event side, we support vendors and event operations — including registration tech and on-site support — so execution is clean and repeatable.

Savor is a SEAM-operated vendor brand and also a SEAM client case study: we apply the same structuring and execution standards internally that we deliver for clients. The website is intentionally designed with two clear paths — Business Services (SEAM) and Ordering/Catering (Savor) — so visitors can take the right next step immediately.

Website Sections/Tabs (10)

Section #
Name
Purpose / Content Notes
Section 1
Home
Split-path hero (SEAM vs Savor), proof strip, and primary CTAs.
Section 2
Start Here
5-option router: Credit • Tradeline • Structuring • Events • Savor Order/Catering.
Section 3
Services
SEAM services overview + links to pillar service pages.
Section 4
Pricing
Clear package/pricing display + CTA to book or apply.
Section 5
Resources
FAQs, checklists, and Tax Deductions Info (educational + disclaimer).
Section 6
Ask SEAM™
Custom chat UI that answers from SEAM-approved public knowledge only, with citations.
Section 7
Savor
Menu/Order, Catering, Specials, Pickup/Delivery info + Order Now CTAs.
Section 8
Case Studies & Proof
Testimonials, case studies, and outcomes (only substantiated claims).
Section 9
About
SEAM operating company explanation + how SEAM & Savor relate.
Section 10
Contact
Contact form + service inquiry routing + business information.


Additional Instructions / Notes (Implementation Requirements)

Build this on WordPress with clean URL slugs per section names. Use reusable templates for SEAM pillars and Savor pages.

Integrate HubSpot: use HubSpot forms for each service line (separate forms, separate thank-you redirects). Preserve UTMs + route_intent + service_line in hidden fields.

Install Google Tag Manager sitewide. Track event-based conversions (GA4 + Meta). Provide QA proof (GA4 DebugView + Meta Pixel Helper).

Savor ordering: preferred external checkout (Square/Toast/etc.). Track outbound Order Now clicks with UTMs and an event (start_order).

Ask SEAM™: implement as a WordPress plugin ([ask_seam] shortcode) plus a separate backend service for RAG + citations + agent orchestration. No NotebookLM dependencies.

Compliance: exclude Trust services entirely. No ‘guaranteed’ language. Tax content is educational only with disclaimer. Show More

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