Meta Lead-Gen Campaign Setup. Marketing Specialist.

Project Description

I’m launching a US-focused lead generation push and need a Meta Ads specialist who can take the project from strategy to reporting. The objective is clear: bring in qualified prospects using Facebook and Instagram Lead Ads with Meta’s native simple contact form.

Here’s what I need you to handle:
• Campaign architecture: audiences, ad sets, budgeting, and placements across Facebook and Instagram.
• Creative production or refinement—static, carousel, or short video—to fit each placement while staying on brand.
• Lead form configuration: a short, friction-free contact form that syncs smoothly with my CRM (Zapier or native integration).
• Tracking and attribution: Meta Pixel, Conversions API, and custom events so we can measure real ROI.
• Ongoing optimization: daily checks, split-tests on copy/creative, bid adjustments, and audience pruning.
• Weekly performance summary with actionable insights and next-step recommendations.

Success is at least a 30% decrease in cost per lead within the first 30 days while maintaining lead quality. If you’ve driven similar results in the US market, let’s talk specifics and timelines. Show More

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