Modernize BigCommerce Storefront Design

I’m ready to give lwiinc.com a fresh, modern face. The store still runs on the old Parts Warehouse theme and, when you compare it with competitors like toico.com, the difference is obvious. I don’t want a carbon copy of their site, but I do want the same up-to-date feel and ease of use.

Here’s what I need:

– Homepage
• A full layout redesign that keeps our product focus front-and-center.
• A new, cohesive color scheme that works with our existing logo and branding.
• Fresh hero images and rotating banners sized for desktop and mobile, optimized for speed.

– Product pages
• Cleaner visual hierarchy, modern typography, and more space for specs.
• High-quality product imagery laid out for quick zoom and swipe on mobile.
• All existing data (SKUs, descriptions, options) must remain intact.

Technical notes
• The work must be performed directly within BigCommerce, not via a headless rebuild.
• Any custom CSS/JS should be documented so we can maintain it later.
• Page speed and core web vitals can’t slip; I’d like them improved if possible.
• All changes need to stay SEO-friendly—no broken links, no lost metadata.

Acceptance criteria
1. Staging site shows new homepage and sample product page for review.
2. I sign off on design, colors, and imagery.
3. Updated theme is migrated to production with zero downtime.
4. Final hand-off includes a short style guide and a change log.

If you’ve modernized BigCommerce themes before and can turn this around without disrupting daily orders, let’s talk. Show More