Comprehensive Skin Cancer Marketing Campaign

Skin Cancer Campaign Proposal Project Overview: Targeted marketing campaign focused on basal cell carcinoma, squamous cell carcinoma, and non-surgical HDR brachytherapy treatments within a 50-mile radius.

Landing Page Development - Build a high-converting, mobile-optimized landing page with HIPAA-compliant forms, fast load speed, and integrated tracking for leads and calls.

Tracking & Analytics - Implement Google Tag Manager, GA4, Meta Pixel, and call tracking to measure conversions including form submissions and phone calls.

Google Ads Strategy - Develop high-intent search campaigns targeting skin cancer treatment keywords, including diagnosis-based and second-opinion searches.

Meta Advertising - Run awareness, lead generation, and retargeting campaigns targeting patients aged 45+ and caregivers within a 50-mile radius.

Geofencing Campaign - Deploy geofencing ads around key healthcare facilities, dermatology offices, and hospitals using radius-based targeting and retargeting pools.

Retargeting System - Capture and retarget website visitors, ad clickers, and geofenced audiences with conversion-focused messaging.

SEO Optimization - Optimize on-page SEO, implement schema markup, and improve local search visibility for skin cancer treatment keywords.

Reporting - Provide weekly and monthly performance reports including leads, cost per lead, and channel performance insights.

Deliverables - Complete setup of all marketing channels, ongoing optimization, A/B testing, and performance reporting.

Compliance - Ensure HIPAA-compliant forms and avoid misleading claims while maintaining accurate patient messaging. Show More