Website & Business
Current Status: Job Hunting U operates in the "Reverse Recruiting" and "Career Coaching" space. This is a high-trust industry.
The Problem: The current market is flooded with "scammy" job sites and low-quality coaching. If your site looks generic or outdated, high-value clients (who might pay 5k+ for reverse recruiting) will leave immediately.
The website needs to shift from a "Job Board" feel to a "Service Agency" feel.
Key Technical Gaps to Address:
Trust Signals: We need testimonials, verified success stories, and a "Meet the Team" section front and center.
Client Portal: High-ticket clients expect a dashboard to see which jobs you applied to for them. Doing this via email/spreadsheets is unscalable.
Automation: Need to capture leads and automatically nurture them (email sequences) before a human sales rep calls them.
The Breakdown
Web Development: Custom design with a "Client Login" area. This doesn't need to be built from scratch; the agency can integrate a white-label portal (like ServiceProvider Pro or a custom WordPress Client Portal).
Functionality: Contact forms linked to your email/CRM (HubSpot/ActiveCampaign) and Automated onboarding (Client pays → → gets login → → fills out intake form → → your team gets notified).
Client Experience: Whiteglove
RFP Title: Website Redesign & Marketing Strategy for Job Hunting U
Date: March 19th
Company: Job Hunting U (jobhuntingu.com)
Contact: Jerry J. Hunter
1. Project Overview
Job Hunting U is a career services and "Reverse Recruiting" firm that helps job seekers land offers at top companies. We provide services ranging from career coaching to "done-for-you" job applications.
We are looking for a partner to re-imagine our digital presence. Our current website does not reflect the premium nature of our services. We need a partner who can handle both the technical website redevelopment and the ongoing marketing strategy to drive qualified leads.
2. Core Objectives
Increase Conversions: Move visitors from "browsing" to "booking a consultation" or "purchasing a package."
Build Trust: Distinguish our brand from low-quality "job board" spam. We need to look like a premium agency.
Streamline Operations: Reduce manual admin work through better website automation (forms, onboarding, client portals).
3. Scope of Work
Please provide a proposal that outlines what you can deliver
Brand Refresh & Foundation
Focus: Building a proprietary tech asset.
Tech: Custom Web Application development. Features might include AI-assisted resume scanning, real-time application trackers, and a fully custom user dashboard. Integration of a "Client Portal" (using tools like ServiceProvider Pro, MemberPress, or similar).
Automation: Automate the "Lead to Client" flow (Payment → → Onboarding Form → → Task creation for our team).
Features: CMS for easy blogging, intense focus on "Social Proof" (testimonials/case studies), integration with our CRM for lead capture.
4. Submission Requirements
Please include the following in your proposal:
Agency Experience: Examples of work in the Career, Education, or SaaS service sectors.
Tiered Pricing: A breakdown of costs and deliverables
Team Structure: Who will be working on our account? (Developers, Designers, Strategists).
Timeline: Estimated time to launch
5. Selection Criteria
We are looking for a partner who understands the "Reverse Recruiting" business model—we are selling a high-ticket service, not just a $20 ebook. The ideal agency will prioritize Conversion Rate Optimization (CRO) and Trust over flashy animations.
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