Redesigning E-commerce Website for Refrigerants

Full Brand Identity + Shopify Website Redesign for Refrigerant E-commerce Company

Project Description:

We are looking for an experienced designer/developer to completely redesign our brand and Shopify website for Selling refrigerant e-commerce business.

This is a full redesign project — not just a logo update. The goal is to create a modern, professional, and highly converting website that builds trust and increases sales.


Scope of Work:

1. Brand Identity Design
• Create a modern, clean, and professional logo (primary, horizontal, and icon versions)
• Define color palette and typography
• Provide full brand kit (usage guidelines, spacing, colors, fonts)
• Design should feel trustworthy, industrial, and suitable for B2B and contractors

2. Shopify Website Redesign
• Redesign homepage with strong focus on trust and conversions
• Redesign product pages (optimized for conversion: reviews, pricing clarity, sticky add-to-cart)
• Improve collection/category pages
• Optimize cart and checkout experience
• Ensure consistent design across all pages

3. Mobile Optimization
• Fully responsive design across all devices
• Mobile-first approach
• Fast loading speeds

4. Conversion Rate Optimization (VERY IMPORTANT)
• Improve user flow to increase purchases
• Add trust elements (badges, messaging, shipping info)
• Improve call-to-actions and layout
• Optimize for customers buying refrigerants online (hazmat products)

5. SEO & Performance
• Optimize product titles and descriptions structure
• Improve site speed
• Implement basic on-page SEO best practices

6. Integrations / Features
• Add PayPal, Venmo, and express checkout options
• Improve product review display (star ratings under product titles)
• Clean up UI issues (alignment, colors, spacing)

Design Direction:

We want a clean, modern, and professional look similar to top e-commerce and industrial brands.

The website should feel:
• Trustworthy (customers must feel safe purchasing)
• High-quality (not a basic Shopify template)
• Simple and easy to navigate
• Optimized for both B2B and individual buyers

We like the structure and feel of competitor websites such as:
Ability Refrigerants (for inspiration only — do NOT copy)

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Deliverables:

• Full logo package (SVG, PNG, AI, etc.)
• Brand guidelines (colors, fonts, usage)
• Fully redesigned Shopify website
• Mobile-optimized version
• All design files and assets

Requirements:

• Proven experience with Shopify redesign projects
• Strong portfolio (please include links)
• Experience with conversion-focused design (not just visual design)
• Ability to communicate clearly and provide updates
• Understanding of e-commerce UX and customer behavior

Bonus (Nice to Have):
• Experience with B2B or industrial e-commerce
• Knowledge of Google Merchant / SEO
• Experience improving conversion rates

Important Notes:

We are not looking for a basic redesign. We want a high-quality, professional result that improves our business performance.

Please include:
• Examples of similar work
• Your approach to improving conversions
• Estimated timeline

We are looking for someone long-term if the project is successful. Show More