SEO (On-Page + Off-Page) for Florida Family Law Firm – White Hat Only

I run a South Florida-based family law firm and am looking for an experienced SEO professional to handle both on-page and off-page SEO with a focus on generating qualified local leads.

This is a competitive niche (family law), so I’m looking for someone who understands search intent, local SEO, and how to rank for high-value legal keywords—not just someone building generic links.

Goals
Increase rankings for South Florida family law keywords (divorce, custody, alimony, city names included, etc.)
Improve local visibility (Google + maps + organic)
Generate actual client inquiries, not just traffic
Scope of Work
1. Keyword Strategy (Critical)
Identify high-intent keywords specific to:
South Florida (Broward, Miami-Dade, Palm Beach if relevant)
Family law practice areas (divorce, child custody, support, etc.)
Map keywords to pages (existing + new opportunities)
2. On-Page SEO
Optimize existing pages for target keywords and search intent
Recommend or create new pages for key practice areas and locations
Improve internal linking structure
Optimize titles, meta descriptions, headers, and content
Ensure content aligns with what potential clients are actually searching for
3. Off-Page SEO
High-quality link building (legal, local, authoritative domains)
Outreach for placements, guest posts, or PR opportunities
Build relevant citations and local signals
Requirements (Important)
White-hat SEO only (no PBNs, spam, or risky tactics)
Experience with legal SEO or other competitive local niches
Strong understanding of local SEO and geo-targeted keyword strategy
Ability to explain why certain keywords/pages are being targeted
Deliverables
Keyword strategy + target keyword list
On-page optimization recommendations (and implementation if agreed)
Backlink strategy and execution
Monthly reporting including:
Keyword rankings
Traffic trends
New backlinks (with metrics and URLs)
Summary of work completed and next steps
Success Criteria
Improved rankings for agreed-upon keywords
Growth in qualified organic traffic
Increase in inquiries/leads from organic search

To Apply Please include:

Examples of law firm or local SEO work
Specific ranking or traffic results
Your approach to keyword research and page strategy
Estimated monthly cost and scope of work

I’ve hired for SEO before and understand the process, so I’m looking for someone who can execute at a high level and communicate clearly. This can turn into an ongoing relationship if it’s a good fit. Show More