Hospitality Equipment E-Commerce Site Development

# Freelancer Brief – Hospitality E-Commerce Website Development

## Project Overview

We require a high-performance Australian hospitality equipment e-commerce website similar in structure, scale and functionality to:

* [Cafe Ideas](https://www.cafeideas.com.au
* [AGC Equipment](https://www.agcequipment.com.au
* [Hospitality Superstore](https://www.hospitalitysuperstore.com.au

The new website will service the hospitality and commercial catering industry in Australia and must support approximately **50,000 products** across multiple categories and brands.

The project must be completed quickly and delivered for a **fixed-price quote in Australian Dollars (AUD).**

The freelancer or agency must have proven experience building large-scale e-commerce websites with ERP/accounting and CRM integrations.

Reference sites contain extensive category structures and thousands of hospitality products.
# Scope of Work
## 1. Website Development
Build a modern, fast, scalable e-commerce website with:
* Responsive mobile/tablet/desktop design
* Fast page load speed
* Advanced product filtering
* Mega menu category navigation
* Brand pages
* Search functionality
* Quote request functionality
* Shopping cart & checkout
* Trade/customer account login
* Wishlist
* Product comparison
* SEO-friendly structure
* Blog/news section
* Bulk import capability
* High-speed hosting recommendations

Preferred platforms:

* Shopify Plus
* WooCommerce
* Magento / Adobe Commerce
* BigCommerce

Freelancer to recommend best platform for:

* 50,000+ products
* CRM integration
* Accounting integration
* Speed/performance
* Scalability

# 2. Product Data Import

Approximately 50,000 products to be loaded.

Scope includes: standardization of Client supplied different format by suppliers CSV files

* Product scraping/data extraction from supplier or existing websites
* Product titles
* Descriptions
* Images
* SKU codes
* Categories
* Attributes/specifications
* Brand allocation
* Pricing
* Variants/options

Freelancer must:

* Clean and structure data
* Create logical category hierarchy
* Optimise product URLs
* Remove duplicates
* Ensure SEO-friendly imports

Automation preferred where possible.

# 3. Integrations Required

## Accounting Software Integration

Website must integrate with accounting/inventory software such as:

* Xero
* MYOB

Integration requirements:

* Orders sync
* Customer sync
* Invoice sync
* Stock sync
* Pricing sync
Purchase Order sync

Freelancer to recommend best setup.

## Zoho CRM Integration

Full integration with:

* zoho crm

Requirements:

* Lead capture
* Customer sync
* Quote requests
* Sales pipeline integration
* Automated workflows
* Email automation capability
* Customer segmentation

# 4. SEO & Performance

Website must be built with:

* Technical SEO best practices
* Optimised category structure
* Schema markup
* Fast Core Web Vitals
* Image optimisation
* Redirect strategy
* XML sitemap
* Google Analytics & Search Console setup

# 5. Admin Requirements

Easy backend management including:

* Product management
* Bulk product upload/edit
* Order management
* CRM management
* Inventory visibility
* Reporting dashboard

# Deliverables

Freelancer must provide:

1. Full website design & development
2. Product import setup
3. Accounting software integration
4. Zoho CRM integration
5. Testing & QA
6. Training/documentation
7. Go-live support
8. Post-launch support period

# Required Freelancer Experience

Please provide:

* Portfolio of large e-commerce websites
* Examples with 10,000+ products
* Experience integrating accounting software
* Experience integrating Zoho CRM
* Australian e-commerce experience preferred
* Team size
* Estimated timeline
* Fixed-price quotation in AUD


# Timeline Expectations

We require realistic estimates for:
Design & Planning |
Development
Product Import & Data Cleanup
Integrations
Testing & Launch

## Estimated Total Project Time

Approximately:

A highly experienced agency with automation processes preffered

# Budget Expectations (AUD)

# Important Notes

* Speed of completion is critical
* Fixed-price quote only
* Prefer milestone-based payment structure
* Ongoing support availability preferred
* Data ownership must remain with client
* NDA/confidentiality may be required

# Suggested Tech Stack (Recommended)

For speed + scalability + lower maintenance:

### Recommended Option

* Shopify Plus
* Zoho CRM
* Xero/Cin7 integration
* Custom theme development
* Matrixify or API-based bulk imports

Reference websites demonstrate large hospitality catalogues and extensive category/product structures.

AI Workflow

Use AI to automatically generate:

50,000 product descriptions
SEO metadata
category text
FAQs
alt tags
schema

This can save tens of thousands in manual SEO costs. Show More