Project Description
I’m refreshing my site and need clear, persuasive copy that speaks to a broad, non-technical audience. The project covers the core pages—homepage, about us, and services—so each section feels cohesive while guiding visitors toward enquiry or purchase.
You’ll be working from a short brand brief I’ll provide (mission, voice, and a handful of competitor links). I’d like each page to balance storytelling with concise calls-to-action, use naturally integrated keywords for basic on-page SEO, and stay within roughly 300–400 words per section so the layout remains clean.
Deliverables:
• Polished copy for the three pages in an editable document
• One round of revisions after my feedback
Acceptance criteria:
• Tone: approachable, confident, and jargon-free
• Clarity: every sentence moves the reader toward the next step
• SEO: primary keyword in H1, meta description, and first 100 words per page
If this sounds like a fit, let’s get started—I can share the brief as soon as you’re onboard.
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