Premium Custom Shopify Store for Eco Brand – E-commerce, Subscriptions & Conversion-Focused Design

Hi!

I’m looking for an experienced Shopify designer/developer to build a premium custom Shopify store for a new eco-friendly household product brand.

The brand sells a small range of eco-friendly products and needs a clean, modern, friendly, slightly playful and highly conversion-focused Shopify website.

I do not want a basic template store. I want a custom-looking Shopify website built on Shopify infrastructure.

Project goal:

Build a polished, mobile-first Shopify e-commerce website with product pages, subscriptions, payment setup, customer accounts, analytics, SEO basics and launch support.

Main requirements:

1. Discovery & planning

* Review brand direction, target audience and product positioning.
* Help define the website structure and customer journey.
* Plan the main pages, product flow and subscription flow.
* Recommend the best Shopify theme or approach for a custom Shopify build.

2. UX/UI design

* Create a premium, custom-looking design.
* Mobile-first design is very important.
* Design should feel clean, trustworthy, friendly, modern and slightly playful.
* Create strong homepage sections, product page layout and conversion-focused elements.
* Design should not look like a generic Shopify template.
* Figma design before development is preferred.

3. Pages needed

* Homepage
* Shop / collection page
* Product page template
* About page
* Contact page
* FAQ page
* Legal pages / policy pages
* Subscription / customer account flow where needed

4. Homepage sections

The homepage should include:

* Strong hero section with clear value proposition
* Product highlights
* Benefits section
* How it works section
* Why switch section
* Subscription benefits section
* Comparison table
* Trust elements / badges
* Reviews or early customer feedback section
* FAQ section
* Strong calls-to-action throughout the page

5. Product catalogue and product pages

* Setup for a small product range, initially around 2 main products.
* Product pages should support variants.
* Product page should include one-time purchase and subscription options.
* Product images/gallery.
* Benefits and usage instructions.
* FAQ related to the product.
* Clear CTA and conversion-focused layout.

6. Cart and checkout

* Optimize cart experience.
* Set up Shopify checkout properly.
* Configure discount codes / coupons if needed.
* Ensure the purchase flow works smoothly for both desktop and mobile.
* Test checkout before launch.

7. Payments

* Set up payment methods in Shopify.
* Card payments and other suitable payment options.
* Make sure payments are tested before launch.

8. Subscriptions

* Recommend and set up the best subscription app for Shopify.
* Subscription should allow customers to subscribe to products.
* Ideally customers should be able to manage, pause, skip or cancel their subscription through a customer portal.
* Subscription flow should be simple and clear on the product page.

9. Customer accounts

* Set up Shopify customer accounts/login.
* Make sure customers can access order history and subscription management where applicable.

10. Integrations

Please include setup for:

* Google Analytics 4
* Meta Pixel
* Email capture form
* Email marketing integration, for example Klaviyo or similar
* Basic conversion tracking
* Contact form
* FAQ functionality

11. SEO and performance

* Basic SEO setup
* Meta titles and descriptions for main pages
* Clean URL structure
* Image optimization
* Fast loading speed
* Mobile performance optimization
* Product/FAQ schema if possible

12. Multilingual setup

The first version should support English.
Optional: please mention if you can also help set up Estonian and Finnish versions later.

13. Testing and launch

* Test website on mobile and desktop.
* Test cart, checkout, payments, subscriptions, forms and analytics.
* Fix bugs before launch.
* Connect domain and prepare website for launch.
* Provide basic handover instructions so I can manage products and content myself.

Important:

I want a premium Shopify-based solution with a custom look and strong UX.

The website should be easy for me to manage after launch.

Budget:

To be discussed. I’m looking for freelancers to propose a fair price based on the full scope of the project. Please provide a breakdown of costs for website description/content, design, development, revisions, and delivery timeline. Please apply only if you can create a strong Shopify MVP within this budget range.

Please include in your proposal:

* Examples of Shopify stores you have built
* Experience with subscription products
* Your recommended Shopify theme/app stack
* Estimated timeline
* What is included in your price
* What would cost extra
* Whether you handle design in Figma before building
* Whether you can help with copy/layout recommendations

Bonus:

Experience with eco brands, household products, cleaning products, subscription brands or conversion-focused DTC e-commerce is a big plus.

I’m looking for someone who can think beyond just development and help create a website that looks premium, builds trust and sells. Show More