Local Bankruptcy Ads Management

Project Description

I need a seasoned Google Ads specialist to take full ownership of a brand-awareness campaign for my bankruptcy law firm, www.thepopefirm.com. The firm serves a handful of very specific neighborhoods, so precise geo-targeting by ZIP code is essential. I want a unified approach that combines Search, Display, and short Video ads to keep our name in front of potential clients wherever they browse.

Here’s what I’m looking for:

• Initial keyword research tied to bankruptcy intent terms, competitor gaps, and local modifiers
• Campaign build-out across Search, Display, and YouTube, segmented by ZIP code and device
• Compelling ad copy and creatives that meet Google Ads policies for legal services
• Conversion tracking (calls, form fills, and map clicks) plugged into Google Analytics and Tag Manager
• Weekly optimizations—bid adjustments, negative keywords, audience refinements—to steadily lower CPM while widening reach
• Clear, easy-to-read performance reports delivered every two weeks

All assets and account permissions are ready for you on day one, so you can focus solely on strategy, setup, and ongoing management. If you’ve successfully boosted local brand visibility for other professional services and are confident working with Search, Display, and Video formats—and have experience with Lawmatics—let’s talk. Show More

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