SEO, PPC & SMM Specialist

Project Description

I’m launching a new line of online training materials and need a seasoned digital marketer who can take full ownership of SEO, PPC, and social media growth. My immediate objective is to drive qualified traffic to the website; conversions and brand lift will follow once the right visitors are consistently landing on our pages.

Search Optimisation
• The site needs thorough keyword optimisation, strategic content creation, and a sustainable backlink-building program. I’ll share an initial keyword wish-list and expect you to refine it, map each term to high-value pages, and build an editorial calendar that turns those phrases into traffic-pulling articles and landing pages.

Pay-Per-Click
• I have active Google Ads accounts that require restructuring. You’ll create tightly themed ad groups, write compelling copy, manage bids, and set up conversion tracking so we can see real ROI instead of vanity clicks.

Social Media Marketing
• Our audience lives on Facebook, Instagram, and LinkedIn, so all three platforms must be covered. Creative assets, audience targeting, scheduling, and community engagement should work hand-in-hand with the organic and paid search efforts to keep messaging consistent across channels.

Key Deliverables
– Full SEO audit with prioritised action list
– Refined keyword matrix and 90-day content plan
– Backlink outreach roadmap
– Rebuilt Google Ads campaigns with conversion tracking
– 30-day social calendar for Facebook, Instagram, and LinkedIn
– Weekly performance dashboard tying traffic and spend to results

I’m happy to supply access to Google Analytics, Search Console, existing ad accounts, and our content repository on request. If you have a proven record of lifting traffic through coordinated SEO, PPC, and SMM efforts, let’s talk timelines and milestones so we can get this project moving. Show More

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