High-end HVAC Website Transformation

HIGH-END WEBSITE DESIGN & DEVELOPMENT FOR WDI GROUP (SURREY) LTD

IMPORTANT – PLEASE READ BEFORE APPLYING

DO NOT CALL ME.
DO NOT WHATSAPP ME.
DO NOT EMAIL ME.

All communication must remain strictly through the Freelancer platform.

Any freelancer, agency or developer who attempts to contact me outside of Freelancer will be immediately rejected and blocked.

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ABOUT THE PROJECT

I am the owner of WDI Group (Surrey) Ltd, a plumbing, heating, air conditioning, bathroom and building company based in Surrey.

My current website is:

https://wdigroupltd.co.uk

I am looking for a highly experienced website designer/developer to completely redesign and rebuild my website into a premium, modern, high-converting website that significantly outperforms my current website in:

* Design
* User experience
* Lead generation
* SEO
* Mobile performance
* Conversion rate

This is not a basic website project.

I want a website that looks and feels like a premium local service brand and is capable of competing with the best HVAC, plumbing and home improvement companies in the UK.

I have attached examples of the style and quality I am looking for.

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PRIMARY SERVICES (IN ORDER OF IMPORTANCE)

1. Air Conditioning

This is my primary growth area and must be given the most prominence throughout the website.

2. Boilers

3. Bathrooms

4. Plumbing

5. Boiler Servicing & Repairs

6. Building Services

7. Electrical Services

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WEBSITE REQUIREMENTS

Homepage

A stunning, modern homepage including:

* Strong hero section
* Professional video/image banners
* Trust signals
* Reviews
* Service overview
* Areas covered
* Calls to action
* Lead generation forms
* Mobile-first design

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Service Pages

Dedicated pages for:

* Air Conditioning
* Air Conditioning Installation
* Air Conditioning Servicing
* Boilers
* Boiler Installations
* Boiler Servicing
* Boiler Repairs
* Bathrooms
* Plumbing
* Emergency plumbing
* Home club subscription
* Building Services
* Electrical Services


Home club subscription to match my current site
Plus any additional pages required for SEO.

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BOILER QUOTING TOOL

The new website must include a boiler quotation tool similar to the one currently on my website:

https://wdigroupltd.co.uk/new-boilers/

The tool should:

* Generate instant guide prices
* Capture lead information
* Be easy for me to edit later
* Work perfectly on mobile devices
* Integrate with email notifications

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AIR CONDITIONING QUOTING TOOL

I currently use Perspective Funnels for air conditioning leads:

https://perspectivefunnel.co/6a20816030bee8a8f5dded90/6a2081b69bdd5338d80bcfac/

I want this funnel rebuilt directly into my website so I no longer need to pay for Perspective.

The AC quote funnel should:

* Be fast and mobile-friendly
* Ask qualifying questions
* Capture customer details
* Display guide pricing

For example:

* 1 Room Air Conditioning – From £X
* 2 Room Air Conditioning – From £X
* 3 Room Air Conditioning – From £X
* Multi-Room Systems – From £X

The objective is to generate high-quality leads and encourage enquiries.

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SEO REQUIREMENTS

SEO is extremely important.

I want professionally written content throughout the website.

I am looking for someone with proven local SEO experience.

The website should include dedicated SEO landing pages for Surrey and South London areas including:

KT Postcodes

SM Postcodes

CR Postcodes

SW Postcodes

TW Postcodes

RH Postcodes

Location pages should be properly structured and written for ranking purposes.

I am not interested in AI-generated spam pages.

I want genuine, well-written local content.

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CONTENT & MEDIA

I have:

* Professional photographs
* Air conditioning installation photos
* Bathroom project photos
* Boiler installation photos
* Videos
* Before and after projects

These should be used throughout the website to create a premium appearance.

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LEAD GENERATION

The website should include:

* Contact forms
* Service booking forms
* Quote request forms
* Click-to-call buttons
* WhatsApp buttons
* Review sections
* Project galleries
* Trust badges
* Strong calls to action

Every page should be built with conversion in mind.

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PERFORMANCE

The website must be:

* Extremely fast
* Mobile optimised
* Responsive on all devices
* SEO friendly
* Secure
* Easy to maintain

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PLATFORM

Preferred platform:

WordPress

The website should be built using mainstream technologies that can easily be managed by another company after completion.

No proprietary systems that lock me into using the original developer.

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HANDOVER REQUIREMENTS

I already have a local company that manages my website.

Once the website has been completed, tested and approved, my existing website management company will take over ongoing maintenance and management.

The successful freelancer is responsible for:

* Design
* Development
* Testing
* SEO setup
* Launch support
* Full handover

The completed website must include:

* Full admin access
* All source files
* Documentation
* Plugin details
* Login credentials

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WHAT I WANT TO SEE FROM APPLICANTS

Please provide:

1. Examples of similar websites you have built
2. Examples of local SEO projects
3. Examples of quote tools or lead funnels
4. Recommended platform and technology stack
5. Estimated completion time
6. Fixed project cost
7. What is included within your proposal

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FINAL NOTE

I am not looking for the cheapest option.

I am looking for a developer or agency capable of producing a website that completely outperforms my existing website in every area.

If your proposal is a generic copy-and-paste response, it will be ignored.

Please begin your proposal with the words:

“WDI WEBSITE PROJECT”

This lets me know you have actually read the brief. Show More