Driving Growth & Marketing for AI Shopping Assistant US market

Long-Term Growth & Marketing Specialist for Jeannie AI Shopping Assistant focussed on US market

Project Description
We are building and launching Jeannie — an AI-powered personal shopping assistant that helps users find the best sale, clearance, and outlet deals across stores.
We are launching the website MVP on July 1, 2026, and the full iOS and Android app on September 1, 2026.
We need a hands-on growth specialist who can drive user acquisition through a smart mix of organic channels and paid advertising. This is a long-term role. You will lead growth for both the website launch and the subsequent app launch.

This is a dual-focus, execution-heavy role:

Primary focus: Organic growth (TikTok/Reels, micro-influencers, Reddit, Product Hunt, referrals, UGC)
Secondary focus: Paid advertising (Google, Meta, TikTok) to support launches and scale
Additional responsibility: Help define ad monetization strategy (placement, frequency, user experience balance) in coordination with the developer

You will actively create content, run outreach, manage campaigns, and provide strategic input on how to monetize through ads without hurting user experience.
Main Goal:
Build sustainable user growth for Jeannie across both the website (starting July) and the mobile app (starting September), while helping set up a clean and effective advertising monetization foundation from day one.

Key Responsibilities

You will be responsible for executing and managing the following:

1. TikTok & Reels Content Creation (Highest Priority – Organic)

Create and post 5–10 high-quality short videos per week.
Focus on fashion, deals, budget shopping, mom, and lifestyle niches.
Adapt content strategy for both website and app launches.

2. Micro-Influencer Outreach (Barter + Performance Model)

Identify and contact 30–50 micro-influencers (5k–50k followers) per month in relevant niches.
Run targeted outreach with specific creative tasks instead of generic reviews.
Negotiate barter collaborations (lifetime PRO access or other incentives) and track performance.

3. Reddit Community Building

Actively participate in relevant communities (r/frugal, r/deals, r/femalefashionadvice, r/findfashion, r/shoppingaddiction, etc.).
Post valuable case studies, ask for feedback, and drive genuine engagement without spamming.

4. Product Hunt & Launch Campaigns

Prepare and execute the Product Hunt launch for the website (July 1).
Prepare and execute the Product Hunt launch for the app (September).
Create all launch assets (videos, GIFs, screenshots, descriptions, maker comments) and coordinate with hunters.

5. Paid Advertising Setup & Management

Set up and manage small-to-medium paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
Create ad creatives aligned with organic content.
Run tests, optimize for signups and cost efficiency, and scale what works.
Focus on re-marketing, lookalike audiences, and launch-specific campaigns around July 1 and September 1.

6. Ad Monetization Strategy

Help define the overall advertising strategy for Jeannie (banner ads, video ads, placement, frequency, and timing).
Advise on how to balance revenue generation with good user experience (e.g., when and how often to show video ads during chat/search flow).
Work closely with the developer to recommend the best technical approach for ad implementation (Google Ad Manager vs AdSense, video ad integration, etc.).
Monitor early performance and suggest optimizations to improve revenue without hurting engagement.

7. Referral Mechanics, UGC & Retention

Design and implement simple referral programs.
Support UGC features that turn user results into shareable content.
Help improve onboarding and retention for both website and app users.

8. Basic PR & App Store Optimization Support

Prepare and send personalized pitches to AI, fashion, and shopping media.
Support basic SEO (Website) and ASO (App Store Optimization) for iOS and Android.

What We Expect From You

Strong hands-on experience with TikTok/Reels growth (fashion, shopping, or consumer apps preferred).
Previous experience setting up and running paid ads on Google, Meta, and/or TikTok.
Experience with Product Hunt launches is a big plus.
Ability to think strategically about ad monetization (placement, user experience, and revenue balance) — even if you are not the one coding the integration.
Ability to create both organic content and paid ad creatives.
Proactive, fast-moving, and results-oriented mindset.
Availability to start immediately and work intensively during June–September, then continue on a monthly basis.
Good communication.

Project Scope & Timeline

Initial Phase (June – September 2026): Intensive work covering website launch (July 1) and app launch (September 1). Expect higher workload during launch weeks.
Ongoing Phase (from October 2026): Monthly retainer focused on scaling what works, content production, influencer outreach, paid ads optimization, retention, and ongoing ad strategy refinement.
This is a long-term collaboration with clear weekly and monthly deliverables. Show More