Ecommerce Website Enhancement

About Ruby
Ruby is a UK-based online home and garden store. We supply cladding, pergolas, sheds, carports and garages, gates, planters, porches and more, manufacturing and machining all our timber on site.
Last year we generated £8m in revenue, split roughly 50/50 between website and phone orders, and we're targeting 30% year-on-year growth. Our focus is on producing high-quality products in the UK while taking the hassle out of ordering, giving customers as much information as possible for a smooth, self-serve experience.
In an industry that tends to lag behind, Ruby stands out with a modern, clean and simple approach.
Our customers
Our target audience is homeowners aged 50+ with high income or savings. Average order value is £450 on the website and £900 by phone, and we regularly take orders in the £000's, even online. Because of this, presentation matters: we use high-quality photography and product renders throughout the site.
The site needs to deliver all the information a customer needs to buy confidently, with a clear route to contact us if they get stuck. Our phone lines stay open until 10pm to give the best possible service.
Where the site is now
We're on Shopify Plus and moved to a headless setup within the last two months. That transition caused a number of issues, and in the aftermath both the developer we were working with and our Head of Ecommerce have gone.
We're now looking for someone to work with long-term: someone we can trust, who delivers, and who understands what Ruby needs.
The current site works but still has issues that need resolving. That's Phase 1 and the first project, which I'll set out in more detail.
What comes next
Once the immediate issues are fixed, we have a finalised design with an improved layout ready to build (I'll share this separately). After that, we want to continuously test, learn and improve, alongside taking on projects where we see clear potential for value.
How we work
My number one rule on marketing is simple: what does it cost, and how much value does it deliver? On that basis, priorities will shift at times and projects may change, so flexibility is part of working with us as Ruby grows.
The right person won't just deliver projects, they'll understand the bigger picture of why we're doing them, which helps shape better work. Importantly, we're not a technically minded marketing team, so everything needs to be simplified and easy for us to understand and use.

Projects Short Term
Delivery Time
Displayed on website at the top. At the moment majority aren't working. We have different delivery times for different products. The shipping at checkout is calculated using an app but product. Product Tag which = certain delivery timeframe within this sheet https://docs.google.com/spreadsheets/d/1kqboeYdJRO9MWquTuz6j_k3rylBJhTlE7_OaEr8eME8/edit?gid=0#gid=0

Bespoke Ordering
Bespoke is charged as item based on product tag. Differen products have different product tags. Same principle as above with product tag. The product contains product metafield with bespoke order as tick box which essentially when ticked displays this type of product page. Any unticked = no bespoke charge. Bespoke charge = based on product tag

Search Function
There is limited search function but very basic and doesn't work great. It also works weird on mobile. Can we have same shopify search function that was there when we had previous theme? Open to suggestions on this one

Enlarge Image Functions
With the images now have arrows on mobile in particular difficult to see images close up. Can you allow enlargement

.checkout at start of a lot of URLS?
Not sure why this is and risk of URL structure change for ads etc Show More