Quidsin - Local Community Marketplace Design

Website Design & Development Brief
Quidin – Local Community Marketplace & Business Directory
Project Overview
Quidin.co.uk will be a trusted local marketplace and community directory that enables people to buy, sell, and advertise unwanted items within their local area, whilst also providing a premium advertising platform for local businesses and professionals.
The platform will be built on WordPress, using the DWT Listing Theme, WooCommerce, and Stripe Payment Gateway. The DWT theme already supports front-end user dashboards, paid listings, membership packages, WooCommerce integration and directory functionality, making it a strong foundation for this project.
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Business Vision
Create the UK's most trusted local buying, selling and community advertising platform where:
• Residents can advertise unwanted items locally FREE OF CHARGE
• Buyers can find items close to home.
• Sellers are verified before they can post listings.
• Local businesses can gain exposure through sponsored advertising packages.
• Transactions happen directly between buyers and sellers.
Quidin acts as the advertising platform and does not facilitate delivery or hold funds.
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Core User Types
1. Buyer
• Browse listings.
• Search by location.
• Contact sellers.
• Save favourite listings.
• Create a free account.
2. Seller Member
• Register an account.
• Complete identity verification through Stripe.
• Verify payment card via £0 authorisation.
• Post item listings.
• Manage listings through user dashboard.
• Purchase Spotlight upgrades.
3. Business Advertiser
• Purchase annual sponsorship packages.
• Manage business profile.
• Receive premium placement across website.
4. Administrator
• Approve categories.
• Moderate listings.
• Manage memberships.
• Manage sponsorship packages.
• View Stripe and WooCommerce transactions.
• Manage featured advertisers.
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Seller Verification Process
A key differentiator of Quidin will be trust.
Registration Workflow
1. User creates account.
2. User enters:
o Name
o Address
o Email
o Mobile Number
3. User completes Stripe card verification.
4. Stripe performs £0 card authorisation.
5. Verification successful.
6. User receives "Verified Seller" status.
7. Seller can now post listings.
Verification Badge
Display:
Verified Seller
On:
• Seller profile
• Listings
• Search results
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Marketplace Listings
Categories
Examples:
• Furniture
• Electrical
• Garden
• Toys
• Clothing
• Sports Equipment
• Collectables
• Books
• DIY Materials
• Vehicles
• Household Goods
Listing Fields
• Title
• Description
• Category
• Images
• Condition
• Price
• Location
• Contact Method
• Seller Verification Status
Search Filters
• Location
• Distance Radius
• Category
• Price Range
• Newest Listings
• Spotlight Listings
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Spotlight Listing Upgrade
Seller members can boost visibility.
Spotlight Listing
One-off payment via Stripe.
Benefits:
• Featured in search results.
• Highlighted background.
• Displayed on homepage.
• Priority position within category.
Suggested Fee:
• £2.99 - £9.99 per listing
Admin configurable.
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Business Advertising Directory
Separate section from marketplace listings.
Categories
• Estate Agents
• Solicitors
• Builders
• Electricians
• Plumbers
• Garden Services
• Bakers
• Restaurants
• Local Events
• What's On
• Health & Beauty
• Accountants
• Financial Services
• Car Services
• Tradespeople
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Annual Sponsorship Packages
Package 1
Adlist Spotlight
Annual Fee:
(Determine pricing)
Features:
• Business profile page
• Category listing
• Search visibility
• Contact details
• Website link
• Business gallery
Placement:
• Category pages
• Search results
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Package 2
Adlist Premium
Annual Fee:
(Higher price)
Features:
Everything in Spotlight plus:
• Homepage promotion
• Top sponsored positions
• Premium badge
• Larger advert display
• Priority search ranking
• Featured business carousel
Premium Restriction
Maximum:
4 Premium Advertisers Per Category
This creates scarcity and higher value.
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Revenue Model
Revenue Stream 1
Seller Spotlight Listings
• One-off fee
• Paid through Stripe
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Revenue Stream 2
Adlist Spotlight
• Annual subscription
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Revenue Stream 3
Adlist Premium
• Annual subscription
• Limited availability
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Future Revenue Opportunities
• Homepage banner adverts
• Category sponsorship
• Newsletter advertising
• Featured local events
• Seasonal promotions
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Homepage Structure
Hero Section
Headline:
Buy Local. Sell Local. Support Local.
Subheading:
Find unwanted items, local bargains and trusted businesses in your area.
Buttons:
• Browse Listings
• Sell an Item
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Featured Categories
Visual category grid.
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Latest Listings
Newest marketplace adverts.
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Spotlight Listings
Paid featured listings.
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Featured Businesses
Adlist Premium advertisers.
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What's On Locally
Events section.
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