WordPress E-commerce Site Setup

186 Light – Website Development & Growth Partnership Proposal

My name is Richard Muirhead and I am the founder of 186 Light Ltd, a specialist decorative lighting business focused on supplying some of the world’s most respected architectural and decorative lighting brands through a premium e-commerce platform.

I am seeking a WordPress/WooCommerce developer, digital growth specialist, or technical business partner who is willing to become involved in the business on a performance and profit-share basis rather than through traditional upfront payment.

About Me

I have spent more than 20 years working within the lighting and built environment sectors and hold a Master of Science (MSc) in Light and Lighting from The Bartlett School of Architecture, University College London.

Throughout my career I have worked on some of the most prestigious projects in the UK and internationally, including:

* Tower Bridge
* National Gallery
* National Portrait Gallery
* The Louvre Museum, Paris
* Harrods
* Somerset House
* Buckingham Palace
* 30 Grosvenor Square
* Various high-end hospitality and private member club developments

My background is not simply in lighting products but in specification sales, project delivery, account management and relationship building with architects, designers, developers and end users.

About 186 Light

186 Light has been created to become a curated online destination for premium decorative lighting.

Unlike many online lighting retailers that attempt to sell thousands of products from hundreds of manufacturers, 186 Light is focused on partnering only with industry-leading and historically influential lighting brands.

The objective is to create a clean, premium, design-led online experience that reflects the quality of the manufacturers represented.

The business model combines:

* E-commerce sales
* Interior designer relationships
* Architectural specification sales
* Trade accounts
* High-value project opportunities

This approach creates multiple revenue streams rather than relying solely on online retail transactions.

Existing Brand Partnerships

I am not approaching this as a concept or idea.

The business already has genuine manufacturer relationships.

Current and confirmed partnerships include:

* Artemide
* Louis Poulsen

Additional manufacturer discussions are ongoing, including:

* FLOS
* Other premium European decorative lighting brands

This means product supply, manufacturer support and industry credibility already exist.

Current Situation

The business has been self-funded to date.

I have invested substantial time, effort and resources into securing manufacturer agreements, developing the business model, establishing supplier relationships and beginning the website build.

However, I do not currently have the capital available to fund a full-scale website development project through traditional agency routes.

Quotes received have ranged from £18,000 to £25,000+ which is simply not achievable at this stage.

Instead, I am looking for an entrepreneurial developer or agency that sees the long-term value of becoming involved in a growing specialist business.

Existing Website

The website already exists and is running on:

* WordPress
* WooCommerce
* Elementor
* Rank Math SEO

Domain:

www.186light.com

The Artemide supplier page has already been developed as the visual benchmark for the entire site.

The overall aesthetic direction is:

* Premium
* Minimalist
* Luxury
* Architectural
* Design-led
* Fast loading
* Mobile optimised

What Needs To Be Done

The website requires completion and ongoing management.

Key tasks include:

Website Architecture

* Complete website structure
* Create supplier landing pages
* Build category pages
* Build product templates
* Optimise navigation
* Improve user journey
* Create filtering system

WooCommerce Development

* Product import systems
* Product variation management
* Pricing structure
* Trade account functionality
* Quote request functionality
* Delivery configuration
* Payment gateway optimisation

Manufacturer Integration

Many manufacturers provide data sheets, product information and image libraries.

This information needs to be:

* Imported
* Structured
* Categorised
* Optimised for SEO

A scalable process is required so additional brands can be added efficiently.

Search Engine Optimisation

SEO will be critical to the long-term success of the business.

Work required includes:

* Technical SEO
* Product SEO
* Schema implementation
* Internal linking
* Page speed optimisation
* Keyword research
* Landing page creation
* Blog structure
* Content strategy

The objective is to build long-term organic traffic rather than rely solely on paid advertising.

Conversion Optimisation

The site should be designed around generating enquiries and sales.

This includes:

* Lead capture
* Call-to-action optimisation
* Quote requests
* Trade account applications
* Email capture
* Abandoned basket recovery
* Trust-building content

AI Integration

I want to implement AI-driven tools where appropriate, including:

* Product recommendations
* Customer assistance
* SEO content support
* Search enhancement

CRM & Marketing

Future integration requirements include:

* Email marketing
* CRM integration
* Lead tracking
* Customer segmentation
* Automated campaigns

Ongoing Maintenance

I am looking for someone who can remain involved beyond launch.

Responsibilities may include:

* Website maintenance
* Security updates
* Product uploads
* SEO management
* Performance monitoring
* Development of new functionality

Partnership Opportunity

Rather than paying a large upfront development fee, I am looking for a genuine business partner.

I am prepared to offer:

* Revenue share
* Profit share
* Equity discussions
* Performance-based incentives

The exact structure would be agreed together.

Examples may include:

* Percentage of online sales generated
* Percentage of net profits
* Milestone-based revenue participation
* Long-term equity participation

The objective is simple:

If the website succeeds, both parties benefit.

What I Am Looking For

Ideally someone who:

* Understands WordPress
* Understands WooCommerce
* Has SEO experience
* Understands UX/UI
* Thinks commercially
* Wants to build a long-term asset
* Is interested in becoming part of the business rather than simply supplying services

Why This Opportunity Is Different

Many start-ups have ideas but no market access.

Many developers build websites for businesses that never gain traction.

186 Light already has:

* Real manufacturer partnerships
* Industry credibility
* 20 years of sector experience
* Existing project opportunities
* Professional network within architecture and design
* Established business structure
* Existing website foundation

What is needed now is the right technical partner to complete and grow the platform.

I am not looking for a freelancer who simply wants to complete a project and move on.

I am looking for someone who believes in building a business together and sharing in its future success.

If you have strong WordPress, WooCommerce, SEO and digital growth experience and are interested in a partnership-based arrangement where your contribution is rewarded through revenue and profit participation, I would be very interested in discussing how we can work together. Show More