Enhancing Lead Tracking

The company needs to implement a reliable tracking and basic lead attribution foundation across its website, GA4, Google Tag Manager, GoHighLevel, and Google Business Profile listings.

The main goal of this project is to ensure that every website lead entering GoHighLevel carries accurate source and page-level attribution data, including where the visitor came from, which page they first landed on, which page they converted on, which CTA, form, or phone action generated the lead, and which Google Business Profile location drove the visit or lead when applicable.

This project is focused on building a clean data collection layer, not a full revenue attribution system. Advanced reporting, booked job matching, offline conversion imports, lead quality scoring, CRM automation, and multi-touch attribution may be considered in future phases after the tracking foundation is stable.

The project should begin with a technical assessment of the current tracking setup, including GTM, GA4, website forms, GoHighLevel forms or popups, UTM usage, Google Business Profile links, and any existing conversion tracking. Based on the assessment, the contractor should provide a measurement plan defining the events, fields, attribution logic, technical dependencies, and QA process before implementation begins.

The implementation should include Google Tag Manager setup or cleanup, GA4 configuration, custom event tracking, UTM and paid click ID capture, landing page and conversion page capture, basic lead source grouping, and support for passing attribution data into GoHighLevel through hidden fields or another technically reliable method.

Expected events include CTA clicks, form starts, form submissions, lead generation events, phone clicks, and scroll depth tracking where appropriate. Expected attribution fields include UTM parameters, GCLID, GBRAID, WBRAID, first landing page, conversion page, lead source group, conversion type, form name, page URL, and other relevant fields needed to support basic lead attribution.

The contractor should also define a UTM naming convention for Google Business Profile listings and provide tagged URLs for all GBP locations, using a unique location identifier for each listing.

Final deliverables should include the current-state assessment, measurement plan, GTM/GA4 implementation, custom events, attribution field mapping for GoHighLevel, GBP tagged URL list, QA testing results, technical documentation, known limitations, and future recommendations.

The ideal contractor should have strong experience with GTM, GA4, UTM attribution, lead generation tracking, GoHighLevel or similar CRM form tracking, hidden fields, dataLayer logic, and QA validation using GTM Preview Mode and GA4 DebugView. Show More