E-Commerce Brand Growth Partner

Request for Proposal (RFP)

Brand Development, E-Commerce Management & Revenue Generation Partner

Introduction

We are in the process of launching Karma Kotton, a luxury textile atelier focused on creating one-of-one woven garments and collectible textile pieces.

Karma Kotton is not a conventional apparel brand. Our products are developed from the loom upwards, with weaving, textile development and craftsmanship forming the foundation of every creation.

The brand will operate in the luxury segment with products including:

* Sarees
* Lehengas
* Stoles
* Long Jackets
* Salwar Sets
* Bundi Jackets
* Luxury Shirts

All products are designed as highly exclusive pieces, with a strong emphasis on craftsmanship, authenticity and collectibility.

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Manufacturing Model

Our team will be responsible only for:

* Textile development
* Weaving
* Manufacturing
* Quality control
* Inventory management
* Packaging execution (based on approved packaging design)
* Shipping and fulfilment

Our role ends once an order is received and a shipping label is generated.

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Objective

We are seeking a long-term strategic partner who can function as our outsourced brand, marketing, sales and customer engagement team.

Our goal is to have minimal day-to-day involvement in customer-facing activities.

We are looking for a partner that can build, manage and continuously improve all aspects of the business that relate to brand building, customer acquisition, customer communication and revenue generation.

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Scope of Work

We would like the agency to propose a complete end-to-end solution covering the following areas:

1. Brand Development

* Brand positioning
* Brand strategy
* Brand architecture
* Brand guidelines
* Tone of voice
* Storytelling framework
* Collection naming strategy
* Product naming strategy

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2. Visual Identity

* Logo refinement (if required)
* Typography system
* Colour system
* Brand guidelines
* Visual language
* Creative direction

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3. Packaging Development

We require support in designing and developing luxury packaging systems.

This includes:

* Saree packaging
* Lehenga packaging
* Garment packaging
* Luxury gift packaging
* Certificate of authenticity presentation
* Care cards
* Brand inserts
* Shipping presentation

The agency should provide recommendations on materials, structure, presentation and customer experience.

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4. Website & E-Commerce

Complete responsibility for:

* Website strategy
* Website design
* Website development
* Shopify or equivalent platform setup
* Product listing management
* User experience
* Mobile optimisation
* Conversion optimisation
* Analytics integration

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5. Content Creation

Complete planning and execution of:

* Product photography
* Campaign photography
* Collection photography
* Video production
* Reels
* Short-form content
* Brand films
* Artisan stories
* Behind-the-scenes content

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6. Social Media Management

Management of all social platforms including:

* Content planning
* Content creation
* Publishing
* Community management
* Growth strategy
* Performance reporting

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7. Digital Marketing

Management of:

* Meta advertising
* Google advertising
* Performance marketing
* Retargeting
* Lead generation
* Audience development
* Conversion campaigns

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8. CRM & Customer Lifecycle

Development and management of:

* Email marketing
* WhatsApp marketing
* Customer database
* Customer segmentation
* Loyalty initiatives
* Repeat purchase programs

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9. Customer Service

Complete customer communication management including:

* Website enquiries
* WhatsApp enquiries
* Email enquiries
* Product questions
* Appointment requests
* Post-purchase support

The objective is to ensure that customers do not need to communicate directly with the founder for routine enquiries.

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10. Public Relations & Influencer Strategy

Development and execution of:

* PR strategy
* Media outreach
* Editorial placements
* Influencer collaborations
* Luxury community partnerships
* Industry networking opportunities

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11. Sales Generation

The agency should propose a clear roadmap for:

* Customer acquisition
* Revenue generation
* Domestic sales
* NRI sales
* Luxury client acquisition
* High-ticket order generation

We are particularly interested in understanding how the agency would approach selling products in the ₹50,000 to ₹10,00,000+ price range.

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Desired Working Model

We are seeking a partner who can function as an outsourced commercial and marketing department.

Our preferred structure is:

Karma Kotton Team

Responsible for:

* Product development
* Manufacturing
* Inventory
* Quality control
* Shipping and fulfilment

Agency Team

Responsible for:

* Brand
* Marketing
* Website
* Content
* Customer acquisition
* Customer care
* CRM
* Revenue growth
* Packaging strategy
* Public relations

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Founder Involvement

The founder’s preferred level of involvement is minimal.

The expectation is that:

* The agency provides recommendations and solutions.
* The agency manages execution.
* The founder provides approvals for major strategic decisions and budgets.
* Day-to-day operations are managed by the agency.

We are seeking a partner that can operate with a high degree of ownership and accountability.

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Proposal Requirements

Please include:

1. Agency introduction
2. Relevant luxury, fashion or lifestyle experience
3. Proposed team structure
4. Proposed scope of services
5. Estimated setup costs
6. Monthly retainer costs
7. Recommended advertising budgets
8. Suggested launch roadmap
9. Expected milestones for Year 1
10. Revenue generation strategy
11. Reporting structure
12. Primary point of contact

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Final Objective

We are not looking for individual vendors.

We are looking for a strategic partner capable of building Karma Kotton into a globally recognised luxury textile brand while allowing the founder to focus primarily on manufacturing excellence and product development.

This wording will immediately separate serious brand-building agencies from vendors that only sell websites or social media management. It also makes your expectation of near-zero operational involvement very clear from the first conversation. Show More