Boost Windows App Installs

I need a hands-on growth partner to drive real installs and sustained usage for a Windows desktop application. Your remit spans paid, organic, and affiliate tactics, with one clear KPI: more active users at an efficient cost per install.

Social & paid traffic
All major outlets—Facebook, Instagram, X, and Reddit—are in play. I’ll provide creative assets and product positioning; you’ll structure and optimise campaigns, constantly testing audiences, placements, and copy until we hit the sweet spot for CPI and post-install activation.

Email acquisition & nurture
We’ll run both lead-generation and outreach sequences. You’ll build targeted lists, craft compelling subject lines, and set up automated flows that educate prospects and push them to install. I work in HubSpot and Mailchimp already; if you prefer alternatives, let me know.

Affiliate push
I’m especially keen to explore affiliate marketing as a scalable growth channel. Sourcing partners, structuring commission terms, managing tracking links, and reporting performance will be part of your scope.

What success looks like
• Steady uptick in quality installs and daily active users
• Clear funnel analytics showing conversion improvements week over week
• Transparent reporting on spend, CPI, and ROI with actionable next steps

If you’ve scaled desktop apps before and can point to verifiable numbers, let’s talk strategy and timelines so we can launch quickly. Show More