Performance-Based Insurance Marketing Partner

Project Description

I need a results-oriented team that can take full control of online growth for my insurance portal over the next six months. The mandate is simple: generate qualified leads for auto, home and life-insurance products that appeal to individuals, small businesses and larger corporate buyers alike.

All channels are in scope—SEO & content marketing for organic reach, paid social for engagement, and Google Ads or other PPC buys for quick lead capture—provided every tactic ladders up to measurable lead generation at an acceptable cost per acquisition.

Contract terms
• Initial term: 6 months, renewed on proven performance.
• Compensation: performance-based, tied to pre-agreed lead targets and CPL benchmarks.

Please include the following with your proposal:
• Real-world examples of campaigns or assets that show you have moved the needle for comparable clients.
• A draft DPR (Daily/Weekly Performance Report) template so I can see how you plan to keep me informed.
• A high-level channel mix with rough percentages of spend/effort and expected monthly lead volume.

Acceptance criteria
1. Consistent, verifiable lead flow that meets or beats the target CPL.
2. Transparent reporting through the agreed DPR format.
3. Continuous optimisation recommendations grounded in data from Google Analytics, Search Console, Meta Ads Manager or similar tools.

If you can demonstrate past success and commit to these metrics, you will be first in line when the contract renews. Show More

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