Good Vapes E-commerce Homepage & Brand Revamp

Brand Refresh & Homepage Redesign for an Established Market Leader (WordPress / WooCommerce)

About Us

Good Vapes is one of Morocco's most established retail brands in its industry.

Founded in 2017 we have:

* A flagship physical store in Casablanca
* A strong online presence
* Top Google rankings
* Excellent local reputation
* Thousands of loyal customers

Our website performs well and already generates business consistently.

This is NOT an SEO project.

This is NOT a complete website redesign.

Our objective is to modernize our digital identity while preserving everything that already works.

Project Objective

Over the years, several competitors have copied our website style.

We now want our website to better communicate who we are.

The website should no longer feel like a simple online catalog.

It should become the digital extension of our flagship store and our brand.

When visitors arrive, they should immediately understand that they are dealing with an established company with history, personality, and a real physical presence.

Our Vision

We are not looking for someone who simply knows how to build WordPress pages.

We are looking for someone who understands:

* Branding
* Storytelling
* Customer experience
* Premium retail presentation
* UX/UI Design

The homepage should create an emotional connection before presenting products.

Scope of Work

Homepage Refresh

Design a completely refreshed homepage while preserving:

* Existing SEO
* URLs
* Categories
* Product structure
* Checkout
* WooCommerce functionality

Brand Story

Help us communicate:

* Established since 2017
* Our company story
* Our flagship store
* Our experience
* Our reputation
* Our commitment to customer service

Physical Store Experience

One of our biggest strengths is our physical flagship store.

We want the website to visually reflect the atmosphere and personality of our store.

Professional use of:

* Store photography
* Lifestyle imagery
* Brand identity
* Visual storytelling

is highly encouraged.

Trust & Credibility

The homepage should clearly communicate:

* Established since 2017
* Physical retail location
* Nationwide delivery
* Authentic products
* Customer trust
* Brand partnerships

Visual Identity Refresh

Review and improve:

* Hero section
* Typography
* Color palette
* Icons
* Banner design
* Layout
* White space
* Overall visual hierarchy

We want a modern premium look while preserving our existing brand recognition.

What We DO NOT Want

Please do NOT propose:

* Complete website rebuild
* Shopify migration
* SEO services
* URL changes
* Category restructuring
* WooCommerce replacement

Deliverables

* Homepage Wireframe
* Desktop Design
* Mobile Design
* Banner Concepts
* Brand Style Direction
* UI Component Suggestions
* Final implementation in WordPress/WooCommerce

Ideal Freelancer

We're looking for someone who has experience with:

* Premium e-commerce websites
* WordPress
* WooCommerce
* UX/UI
* Branding
* Homepage design
* Storytelling through design

Please include:

* Portfolio
* Similar projects
* Estimated timeline
* Fixed project price

This project is about strengthening our brand identity—not changing our business model.

The final result should make visitors feel they are entering the world of our brand, not simply browsing another online store.

URL www.good-vapes.ma Show More