eCentral Marketplace — Website Redesign & SEO Project

# eCentral Marketplace — Website Redesign & SEO Project

**Website:** https://ecentralmarketplace.com/

We are looking for an experienced **WordPress designer/developer and SEO specialist** to redesign and optimize our entire website. The goal is to create a modern, professional, mobile-friendly website that is easy to navigate, SEO-optimized, and built to generate more leads.

## 1. Complete Website Redesign

* Redesign the entire website with a modern, professional look.
* Improve navigation, layout, typography, images, and overall user experience.
* Create a clean, mobile-friendly design for desktop, tablet, and mobile.
* Improve homepage and all existing service pages.
* Add stronger calls-to-action and quote/contact buttons.
* Improve forms, testimonials, FAQs, footer, and menus.
* Use professional, relevant images throughout the site.
* Optimize the design for conversions and lead generation.

## 2. SEO Content & Keyword Optimization

* Perform keyword research for all major insurance services.
* Identify primary, secondary, long-tail, and local keywords.
* Rewrite and improve existing website content for SEO and conversions.
* Make content professional, clear, original, and easy to read.
* Optimize content around search intent without keyword stuffing.
* Add relevant FAQs and calls-to-action where needed.

## 3. On-Page SEO

Optimize every important page for:

* SEO titles and meta descriptions
* H1, H2, and H3 headings
* Primary and secondary keywords
* URLs/slugs
* Image file names and alt text
* Internal linking
* Anchor text
* Breadcrumbs where appropriate

Make sure each page has a clear SEO focus and unique metadata.

## 4. Technical & Back-End SEO

Perform a complete technical SEO audit and fix issues involving:

* XML sitemap
* Robots.txt
* Indexing and crawlability
* Canonical URLs
* Redirects and broken links
* Duplicate content
* Mobile usability
* Website speed
* Core Web Vitals
* Image optimization
* Plugins and unnecessary scripts
* Schema/structured data
* WordPress SEO settings

Review Google Search Console if access is provided and correct applicable issues.

## 5. Create 4 New State-Specific Pages

Create four unique, SEO-optimized pages for:

* Florida
* Georgia
* North Carolina
* Texas

Each page should include:

* Unique state-specific content
* SEO title and meta description
* H1/H2/H3 structure
* Relevant insurance services
* State-specific keywords
* FAQs
* Internal links
* Images with optimized alt text
* Strong calls-to-action
* Quote/contact opportunities

Do not simply duplicate one page and change the state name. Each page should provide unique and useful content.

## Final Deliverables

The completed website must be:

* Professionally redesigned
* SEO optimized
* Mobile responsive
* Fast and functional
* Properly structured for search engines
* Optimized for lead generation
* Fully tested on desktop and mobile
* Free of broken links and major technical issues

**Please provide examples of websites you have designed and SEO-optimized, preferably for insurance, healthcare, financial, or other service businesses.**
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